Yesterday I discussed how to improve user acquisition, activation and activity by building Facebook directly into your web experience. There is of course another half to the equation: leveraging Facebook.com to expand your reach and engage your users. On-Facebook success is less product-heavy than success off-Facebook, although they both ultimately aim for the same outcome: engagement. While it is as much an art as a science, if you optimize for engagement and continually test your way across Facebook?s myriad of products ? you may well find yourself sitting alongside The Rock (Facebook?s best personality?) and Spotify (terrific example of being a platform first-mover).
Sunday, January 29, 2012
10 Ways to Leverage Facebook for Startups: Part II, On-Site
Yesterday I discussed how to improve user acquisition, activation and activity by building Facebook directly into your web experience. There is of course another half to the equation: leveraging Facebook.com to expand your reach and engage your users. On-Facebook success is less product-heavy than success off-Facebook, although they both ultimately aim for the same outcome: engagement. While it is as much an art as a science, if you optimize for engagement and continually test your way across Facebook?s myriad of products ? you may well find yourself sitting alongside The Rock (Facebook?s best personality?) and Spotify (terrific example of being a platform first-mover).
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment